Acclaimed fashion designer launches a shop at FarGo Village

An award-winning Coventry-born fashion designer has launched a new and bigger shop in the city’s Creative Quarter.

The acclaimed Ashley Raynor and her popular childrenswear brand Wear Milo’s has moved from a small unit at FarGo Village to larger premises at the haven for independent creative businesses.


Wear Milo’s specialises in childrenswear, from infants all the way up to children aged 12, and has now also added adult sizes and a variety of home furnishings to its impressive portfolio of bright and funky clothing ranges tailored to the younger members of families.

When making a trip to Wear Milo’s, visitors are thrown into an enchanted forest setting, with the newest tenants at FarGo Village looking to fit in with its innovative and independent business neighbours by creating a unique and fun shopping space that people of all ages can enjoy.

Visitors step into a multi-use space that also gives an insight into the working studio behind the garments, with customers seeing the journey their purchase goes on, right from the various materials being cut and sewing machines pulling it all together up to when it enters their hands at the till point.

The business is the brainchild of Ashley Raynor, a local girl who has made an impression both here in the UK and across the Atlantic, having had her fashion collections exhibited at New York Fashion Week and in Vogue Magazine– supplemented by pop-up stands showcasing her work at John Lewis department stores across the UK.

Ashley, who was named in the global top 20 emerging designers to watch by SwatchOn in 2020, is also a Director of Coventry Fashion Hub and wants to help the next generation looking to get into the industry to make their mark in the city, instead of looking to London for career opportunities.

Ashley, Owner of Wear Milo’s, said: “I’m really pleased to have brought Wear Milo’s back to Coventry and to FarGo Village in particular.

“The opening of our new base gives us a great platform to expand our operations in the region, collaborate with exciting local creators and designers on future collections and ultimately build on the experiences we’ve had with leading UK clothing retailers to gain even greater access to the high street.

“We’re enjoying seeing people in person again and can’t wait to welcome more Coventrians and other members of the public through our doors. Looking ahead, we’ve got some exciting ideas lined up and look forward to sharing them with everyone in due course.”

Jo Truslove, Project Marketing Manager at Complex Development Projects, said: “Ashley and Wear Milo’s were with us during the early days of our then up-and-coming complex – basing themselves out of a shipping container originally!

“We’re delighted to have welcomed them back to FarGo, this time in one of our largest unit spaces, which reflects the growth of the business in recent times.”

To discover more about Wear Milo’s and purchase items online, visit

Keep up to date with the journey of Ashley and Wear Milo’s by following them on Facebook and Instagram.